From Hidden Gem to Headliner: The Xopey Effect on Pic-A-Booth 360
The Problem
When we first connected with Deb Mowatt, owner of Pic-A-Booth 360 Photos, we could tell she had something special. Her 360-photo booth was booked at major events across the DMV, working with well-known brands and community organizations — yet online, her presence didn’t reflect any of it.
Her Instagram lacked personality, storytelling, and the spark she brings to her events. She was constantly booked, but rarely captured her work or behind-the-scenes moments that show the energy her clients feel. When I saw her in action for the first time, I was both impressed and surprised — amazed by her professionalism and shocked that more people didn’t know her name.
That’s when I knew we had to step in. Our mission was clear: bring her from behind the booth and place her in front of the spotlight — as the go-to 360 experience in the DMV.
The Xopey Game Plan
We built a 3-month strategy designed to position Pic-A-Booth 360 for upscale clients and media recognition.
The plan was structured to build consistency, storytelling, and authority.
Our framework included:
3 video shoots per month
2 event coverages
1 monthly branding shoot
All designed to create a content repository strong enough to last through the year.
Month 1: Capture content and build assets.
Month 2: Organize, schedule, and systemize her posting strategy.
Month 3: Shift toward PR and exposure — lining up interviews, collaborations, and preparing for outlets like FOX 5 News.
We also introduced a weekly posting rhythm to keep her audience engaged:
Monday – Branding content
Tuesday – Testimonials
Wednesday – Behind-the-Scenes
Thursday – Equipment or service highlights
Friday – Event recaps
Through bi-weekly strategy sessions, we reviewed analytics, tracked growth, and refined the content plan.
Ron and I handled the visuals, brand systems, and storytelling direction — ensuring everything reflected the experience, not just the booth.
Here’s What We Delivered
Across the first three months, we produced:
30+ short-form videos (testimonials, event recaps, brand clips)
100+ photos for social media and marketing
A long-term content system and posting schedule
PR readiness coaching and influencer outreach strategy
We also collaborated at several events — including weddings, The Breast Cancer Society Walk, Onelife Fitness Anniversary, and other major community celebrations — each one expanding her visibility and diversifying our own portfolio.
Our partnership became a two-way success: she’s provided photography support for our events, and we’ve captured behind-the-scenes footage for hers — a true creative exchange built on trust and growth.
The Results
Since implementing the Xopey Game Plan, Pic-A-Booth 360 has experienced:
Noticeable follower and engagement growth
Stronger brand presence and community recognition
Renewed confidence and clarity in direction
A refined, professional identity positioned for media and high-end clients
Beyond the metrics, the real transformation is internal. Deb now walks into every event with presence, confidence, and visibility that commands attention.
We didn’t just improve her feed — we reshaped her foundation.
That’s The Xopey Effect — turning potential into presence.
Your brand deserves to be seen, heard, and celebrated.
Partner with us and let’s build the visibility, confidence, and impact your business deserves.
Start your transformation with Xopey Solutions today.
