How DMV Jump Club Turned Energy Into a Recognizable Wellness Brand
When Brisje Graves launched the DMV Jump Club, it started with one goal—get moving and stay consistent. What began as a few women jumping rope for accountability and sisterhood quickly gained momentum. But to grow the movement, the brand needed more than energy.
They had the people, the purpose, and the passion. What they didn’t have yet was a system to bring it all together.
That’s where Xopey Solutions came in.
The Problem: High Energy, Low Structure
The DMV Jump Club had strong momentum, but it was getting lost in the shuffle. New people were showing interest, but the group had no consistent visuals, no engagement plan, and no real way to convert interest into community growth.
They needed:
Consistent, intentional content
A branded experience that could attract and keep new recruits
Testimonials and social proof to show the real value of the group
The Xopey Game Plan
We partnered with Brisje to help turn the Jump Club’s workouts into digital content—and that content into community growth.
The focus was on visibility, trust, and brand consistency. We built a content strategy that captured the heart of the group while highlighting the physical, emotional, and social benefits of joining.
Here’s what we delivered:
✅ Weekly content system: testimonials, reels, behind-the-scenes
✅ Visual content (photos + short-form video) for use across platforms
✅ Messaging pillars that matched their tone (sisterhood, energy, discipline, self-love)
✅ Reels/shorts strategy to attract new recruits
✅ Brand alignment: logo, color themes, social templates
✅ Community growth plan with retention focus
The Results
🎥 Built a content engine that made it easy to stay visible every week
👟 Increased participation and visibility through short-form reels
💬 Developed a storytelling rhythm using testimonials and real people
💪 Positioned the group as more than a workout—it’s a lifestyle and a sisterhood
🌱 Laid the foundation for future expansion, merchandise, and workshops
“We were just trying to stay active—now we have a community, a brand, and people asking how they can join. Xopey helped us turn motion into momentum.”- Brisje
Want to Build a Community Brand That Moves People?
We help wellness groups, fitness brands, and passion-led communities turn visibility into growth—with content, clarity, and consistent energy.
👉 Let’s talk about how to grow your movement
